Valor Hospitality Partners continues to expand its North American portfolio through a recent management acquisition with DoubleTree Suites by Hilton Hotel Huntsville South in Huntsville, Ala. With hotel management experience in the southeastern region of the United States, Valor stated it will infuse innovative strategies and operational excellence aimed at driving revenue growth and guest satisfaction in this new location.
The move marks Valor's expanded presence in the southeast with a total of five properties in the state of Alabama alone—including The Lodge at Gulf State Park, Hotel Indigo Orange Beach and 106 Jefferson in Huntsville and The Valley Hotel in Homewood, both from the Curio Collection by Hilton.
The property will undergo an extensive renovation process involving updates to the external building design and remodeling projects involving new landscaping alongside courtyard and pool improvements—all set to be completed in time for peak summer travel season. Following the external refresh, interior renovations will commence, providing improvements for guest rooms and shared spaces including the property’s on-site restaurant, indoor fitness center and more.
“We are inspired by the southern charm and traditional hospitality that is so unique to the South," Craig Strickler, president of the Americas for Valor Hospitality, said in a statement. "During this transition, Valor is dedicated to maintaining the generosity and warmth of this cultural tradition while serving guests and the local Huntsville community."
The 149-room property has 4,239 square feet of total event space comprised of five meeting rooms. Among other amenities including an outdoor pool and 24-hour fitness center, the space also has Bistro 6K, its restaurant and full bar, also set to undergo a refresh.
