NH Hotel Group takes on new brand identity

NH Hotel Group, part of Minor Hotels, will now operate as Minor Hotels Europe & Americas following a vote by NH Hotel Group’s shareholders to change the company’s registered name at its annual general meeting held last Friday. By adopting the new name, NH Hotel Group aims to strengthen its integration with Minor Hotels, fostering a single, recognizable corporate identity for stakeholders and accelerating Minor Hotels' global growth. 

“Adopting the Minor Hotels Europe & Americas name represents an important milestone in how Minor Hotels has become a globally recognized organization, now under one corporate identity,” Dillip Rajakarier, group CEO of Minor International and CEO of Minor Hotels, said in a statement. 

Since 2019, Minor Hotels and NH Hotel Group have unified their global portfolio of eight brands—Anantara Hotels, Resorts & Spas, Avani Hotels & Resorts, Elewana Collection, NH Hotels & Resorts, NH Collection Hotels & Resorts, nhow Hotels & Resorts, Oaks Hotels, Resorts & Suites and Tivoli Hotels & Resorts—introducing them into new markets.

The collaboration between the groups has to date led to the introduction of two of NH Hotel Group’s trademarked brands (NH and NH Collection) into markets in Asia, the Middle East and the Indian Ocean, with further expansion in the pipeline, and strengthened Minor Hotels’ position in the upscale and luxury segments in Europe and the Americas through openings of Anantara, Avani and Tivoli-branded properties. Today, Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries across Europe and the Americas.

Minor Hotels Europe & Americas plans to grow across all segments, with a focus on its upper-upscale and luxury brands. Of the 200 properties Minor Hotels aims to add globally by the end of 2026, the company targets more than 50 in Europe, and the Americas will also get new openings across the Minor Hotels brand portfolio. 

In October 2018, NH Hotel Group became part of Minor Hotels following Minor International’s (MINT) acquisition of 94.1 percent of the company through a mandatory public acquisition offer. MINT has since increased its stake in NH Hotel Group to 95.9 percent as of 2023.

Minor Hotels has more than 540 hotels with more than 80,000 rooms in operation across 56 countries.