Knowland and Thynk have formed a strategic partnership to connect the hospitality technology ecosystem better. The partnership will integrate data from Thynk's hospitality CRM solution with Knowland’s meetings and events database for Knowland and Thynk customers. The collaboration of these two solutions will enable sellers to work smarter and faster while making significant market share gains. By better understanding what meeting and event opportunities to target, hoteliers can optimize the sales process, shorten the sales cycle and close more deals.
According to the companies, the Knowland and Thynk collaboration will deliver sales efficiency and performance benefits to the hospitality industry in these areas:
- Optimizing data and enhancing quality. When hotels enable the delivery of sales and event data from Thynk directly into the robust Knowland database, the event information is instantly available to supplement market data and enhance account profiles. This, in turn, informs sales teams and improves decision-making outcomes.
- Improving efficiency and sales productivity. By leveraging the combined power of the Thynk/Knowland integration, sales teams will gain seamless access to meeting and event data, ensuring productivity and data consistency for all parties.
“Expanding Knowland’s data-driven analytics platform with rich data like Thynk provides is a key pillar for enriching our dataset," Knowland CEO Jeff Bzdawka said in a statement. "As we continue to strengthen our ability to empower hospitality decision-making by delivering actionable account intelligence to fuel growth and profitability, we look forward to improving our clients' efficiency and sales outcomes. The first phase of our partnership will initially integrate data between the Thynk CRM system and Knowland’s world-class meetings and events database.”
Pascal Petit, co-founder and CEO at Thynk, said the company is excited to be working with the Knowland team. "This partnership represents another important step in our growth journey, including expansion into the U.S. market," Petit said. "Every partnership is unique, and we look forward to combining the power of our next-gen, all-in-one hospitality platform with the data leadership from Knowland’s insights to streamline and elevate key sales processes.”
Knowland and Thynk will host a joint webinar, “How Collaborative Data Drives New Revenue,” on April 11 at 11 a.m. ET to showcase the benefits of account-based selling for hotel meetings and events.