LAS VEGAS — During its 68th Annual Convention at Mandalay Bay, Choice Hotels International relaunched its Park Inn by Radisson brand. As part of the strategy with Choice’s acquisition of Radisson Hotels Americas in 2022, Park Inn by Radisson is being strategically repositioned into the "premium value" conversion space.
According to the company, the new Park Inn by Radisson will "deliver on an unmet need tailored to the growing demographic of younger, value-conscious travelers."
“The relaunch of Park Inn by Radisson into the premium value conversion space underscores our commitment to delivering an unparalleled guest experience, inspired by the simplicity and vibrant energy of parks,” Cathy Hartman, vice president, brand strategy, Choice Hotels, said in a statement. “The brand has been built around a promise to brighten up every stay with a refreshing blend of color, connectivity and convenience.”
“Park Inn by Radisson presents an exciting opportunity for our current and future hotel owners to tap into Choice’s best-in-class conversion capabilities, proprietary tools and dedicated support needed to thrive in this competitive landscape,” said Tom Nee, senior vice president, foundation development, Choice Hotels. “We have already awarded our first contract for the relaunched brand in San Antonio, Texas, and interest in joining the brand is very high. We believe there is meaningful runway for this brand, with the potential to expand domestically in the next several years."